ENJOY unleashes latest Hold and Win hit Bison Strike

(PRESS RELEASE) -- ENJOY, the industry’s newest game software developer, has expanded its fast-growing slot portfolio with the release of Bison Strike, a bold new title that offers an alternative take on the popular Hold and Win mechanic.

Built on a compact yet impactful 3x3 layout, Bison Strike charges into the market with a variety of features incorporated into the gameplay, including respins, multipliers, jackpots and the ever-popular Bonus Buy.

The game blends classic fruit symbols with premium golden touches, framed by the formidable bison that watches over every spin. At the heart of the action is the Hold and Win Bonus Game, which differentiates itself with the addition of a top panel that includes win multipliers and extra values for increased win potential.

Four jackpots — Mini, Minor, Major and Grand — increase excitement levels with prizes reaching up to 1,000x, while the Bonus Buy option allows players to jump straight into the Hold and Win action.

With a maximum win potential of 10,000x, Bison Strike delivers a punchy mix of simplicity, excitement and high volatility that is ideal for global audiences.

The new game joins ENJOY’s latest hit slot titles such as Hot Fire Coins 2, Fire Express and 3 Mariachi, which have set a new standard for visual excellence, feature-rich mechanics and replayability.

The launch follows a milestone year for ENJOY, during which the company has rapidly gained ground in the iGaming space. Since entering the market, the studio has built strong momentum with a string of standout slots and live casino titles that have caught the attention of tier-one operators. Its mastery of the Hold and Win genre continues to be a major driver of its commercial success.

Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “Hold and Win remains one of the most enduring and in-demand mechanics worldwide, and it’s an area where we pride ourselves on constant evolution.

“With Bison Strike, we’ve taken a classic format and packed it with fresh layers of energy, instant engagement, and big-win potential that appeal to operators and players.”