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English soccer team reaches deal with SportingBet

31 Mar 2009

(PRESS RELEASE) -- Wolverhampton Wanderers Football Club ("Wolves") today announced a major two year club sponsorship deal with, one of the world's leading online gaming companies.

The deal, commencing in June 2009, is worth over seven figures and represents the biggest sponsorship agreement in Wolves' 132 year history. has secured an extensive portfolio of Wolves' rights. Its distinctive brand will appear on Wolves' new home and away shirts and on all technical training kit. will have a major brand presence at Molineux Stadium, as well as becoming the club's official betting partner. will also sponsor Wolves' official website - - one of the most popular football club websites in the country.

Football dominates's business representing 65% of the group's total sports betting revenue and it accepts over 42 million football bets each year.

Jez Moxey, Wolves Chief Executive commenting on the strength of the partnership with said:

"We're proud to announce as our new main club sponsor. We are delighted to have secured a partner with a global presence and a leader in online gaming. The team are passionate about football which makes them the perfect fit for our club and for our loyal fans."

Andy McIver, Chief Executive, commenting on the synergy of the brand alliance with Wolves said:

" is delighted to be associated with such a well known and successful club as Wolves. We share a common heritage of passion, skill and teamwork. I believe that this is the basis of a great partnership. Football is the bedrock of our business and we look forward to working closely together."

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