Endemol Gaming Launches in the UK
Through its digital media arm Victoria Real, Endemol UK has already developed strong commercial relationships with leading companies such as Ladbrokes, Sportingbet, Camelot and Gala.
The new division aims to continue building activity in this sector, creating stand-alone content for a wide range of media platforms as well as new gaming ideas around Endemol's existing portfolio of formats.
Projects are planned to include live sports betting; poker formats, instant win games, gaming TV, fixed odds games, multiplayer quiz formats and other skill games.
Sarah Bellamy: "Our goal is to bring Endemol's substantial creative resources to the gaming industry and develop a wide range of tailor made entertainment for the global market."
Brian Macsweeney: "Endemol Gaming allows us to combine expertise in the online gaming sector with the creative talent and production capabilities of Endemol. It's a very unique mix."