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EFbet partners with Income Access

17 Aug 2015

(PRESS RELEASE) -- Efbet, the Sofia, Bulgaria-based and Malta-regulated online sportsbook and casino operated by Eurofootball Limited that focuses on players in Eastern Europe and the wider EU, has launched a new affiliate programme with Income Access, a technology and digital marketing company serving the global iGaming industry. The new EFbet affiliate programme will be powered by Income Access’ award-winning affiliate management software.

Launched in 2006, EFbet is regulated by the Malta Gaming Authority and Bulgaria’s State Commission on Gambling. The EFbet platform, which provides service in English as well as Bulgarian, allows players to wager on a wide range of sports, including soccer, tennis, basketball and volleyball among others. EFbet also features sophisticated in-play functionality for numerous sporting events.

The brand’s sportsbook is complemented by its recently-launched online casino, which boasts over 100 state-of-the-art slots, an array of table games such as roulette and multiple versions of video poker. EFbet also offers players online bingo.

EFbet is the first licensed online bookmaker in the Bulgarian market. The brand’s variety of different sports, live betting, best odds, hundreds of markets, attractive promotions, secure online payment processing, latest casino games and dedicated customer support has allowed EFbet to become one of the leading companies in the European entertainment sector.

The EFbet brand provides new players with an enticing welcome bonus of €100 when they register and make their first deposit. To celebrate the imminent launch of EFbet's mobile offering, the brand will announce additional player offers in the near future.

EU-focused affiliates will now be able to promote EFbet following the launch of the brand’s affiliate programme on the Income Access platform, which has won the eGR B2B ‘Affiliate Software’ Award for the last three years straight. The programme offers affiliates a revenue share commission structure of between 30% and 50%, depending on how much net revenue affiliates refer.

“We’re proud to announce our partnership with Income Access for the launch of our new affiliate programme,” said Mishel Levy, General Manager at EFbet. “We’re confident that Income Access will provide strong support for our major business goal of expanding into other EU and global markets.”

Led by Affiliate Manager Georgi Ganchev, EFbet's affiliate management team will provide affiliates with dedicated support. The team possesses many years’ collective experience managing EU-focused iGaming affiliate programmes.

“I’m delighted to see EFbet launch their new affiliate programme on our platform,” said Nicky Senyard, founder and CEO of Income Access. “As the longest-serving regulated online sportsbook in the Bulgarian market, EFbet offers an important opportunity for affiliates focused on not just the Eastern Europe market but the broader EU region.”
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