Dutch Gaming Authority is tackling the promotion of illegal offers via newspapers

(PRESS RELEASE) -- The Netherlands Gambling Authority is actively combating the promotion of illegal gambling services through (online) magazines and newspapers. The regulator has already begun actively approaching the relevant media outlets, sending information letters with advice on preventing future violations.

The Ksa continues to receive numerous reports of news articles that entice consumers to gamble at casinos without Cruks. By registering with the Cruks register, players can stop gambling if they feel they are no longer in control of their gambling behavior. Active promotion targeting this vulnerable group is therefore extremely harmful. To further combat this type of advertising, the Ksa is now taking a more aggressive approach across the entire supply chain.

This time, not only the media outlets that publish the articles will be contacted, but an investigation will also be launched into the marketing agencies that offer the articles to various media outlets for a fee. These agencies will then be reported to the competent supervisory bodies for marketing and advertising activities, such as the Netherlands Authority for Consumers and Markets (ACM) and the Dutch Advertising Code Foundation (SRC). The Ksa will also consult with trade associations for newspapers to inform them about what is and is not permitted. With this approach, the Ksa aims to raise awareness within the supply chain so that this form of promoting illegal products is quickly stopped. Where necessary, the Ksa will also take enforcement action, for example, by imposing fines.