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DraftKings rolls out enhanced Dynasty Rewards loyalty program

22 Oct 2024

(PRESS RELEASE) -- DraftKings Inc., announced the launch of its enhanced Dynasty Rewards – a loyalty program available across all product verticals for DraftKings and Golden Nugget Casino players – and accompanying 2025 Elite Rewards Gifts and Experience Catalog. The exclusive Elite Rewards gifting program provides players with gifting options spanning from luxury goods to premier experiences, which is one of the many benefits to players under the Dynasty Rewards loyalty program.

As part of the Dynasty Rewards program, players can earn Crowns and Tier Credits for every dollar spent across DraftKings and Golden Nugget Online Casino products. Crowns are eligible to be redeemed for DK Dollars, contest entries, and varying items in the Dynasty Store. Through the Dynasty Rewards loyalty program, players can receive special promotions, gifts, once-in-a-lifetime travel and hospitality experiences, and more within various tier levels that range from Bronze to Onyx.

“As a customer-centric brand, we are always looking for new ways to best serve our customers and Dynasty Rewards was created to deliver unforgettable, customizable experiences and gifting opportunities for our players,” said DraftKings Vice President of Loyalty and Experiences Chika Chandrashekar. “It’s important to us that we’re providing a best-in-class loyalty program to our players, as well as the most rewarding offerings and exclusive access that they can’t get anywhere else.”

DraftKings held an exclusive preview event for the Dynasty Rewards program and 2025 Elite Rewards Gifts and Experience Catalog last week at Marquee Nightclub in New York City. Headlined by a musical performance from Grammy Award-winning duo The Chainsmokers, the event celebrated the launch of the Elite Rewards catalog, giving DraftKings and Golden Nugget Online Casino players a first look at the gifting and experience options they can take advantage of as part of the program, with additional exciting travel options and benefits to be released throughout the year.

The Dynasty Rewards program reinforces DraftKings’ commitment to being the ultimate host, delivering can’t-miss experiences across sports, entertainment and hospitality to its players, all while maintaining best-in-class offerings, customer service and striving to provide a healthy and fun gaming environment that all players can enjoy responsibility.
 
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