DraftKings launches mobile sports betting in Colorado

(PRESS RELEASE) -- DraftKings Inc. today debuted its digital sportsbook in Colorado, providing sports fans ages 21 and over in the Centennial State with the nation’s top-rated sports betting platform to wager on their favorite leagues, players, and sporting events. Colorado marks the seventh state to offer DraftKings’ mobile and online product. As a leader in the sports betting space, DraftKings Sportsbook offers a plethora of innovative and engaging content through traditional wagering opportunities on sports games and events as well as free-to-play Pools contests around pop-culture, eSports and trivia games with thousands of dollars in prizing up for grabs daily.

“We are thrilled to introduce Colorado’s passionate sports fans to DraftKings Sportsbook, the nation’s favorite mobile and online sports betting platform,” said Matt Kalish, co-founder and president, DraftKings North America. “Boasting a wide array of distinct sports categories and daily free-to-play games, customers across the state will always have a number of year-round, skin-in-the-game opportunities to engage with the premier sports betting experience DraftKings prides itself on.”

DraftKings has remained dynamic with new product launches across non-traditional offerings such as eSports, simulations, popular culture and more. Free-to-play pools and parlay competitions, in which participants choose sides from a set menu of outcomes, have been especially adaptive as fans look for fun diversions with topical contests ranging from Shark Tank and Survivor to Chopped along with weather predictions, popularity pools and more. DraftKings has seen almost 1-million entries across all these Pools, and a complete list of current offers can be accessed here.

Rep. Alec Garnett, Rep. Patrick Neville, Sen. Kerry Donovan and Sen. John Cooke were instrumental in bringing sports betting to Colorado.

DraftKings has broadened its partnership with Twin River Worldwide Holdings, Inc. at recently acquired Golden Mardi Gras Casino in Blackhawk and will be launching a state-of-the-art retail sportsbook in the future. The newest DraftKings Sportsbook will stand as the company’s seventh retail location across the country, with locations in Iowa (Wild Rose – three locations), Mississippi (Scarlet Pearl), New Jersey (Resorts) and New York (del Lago).