DraftKings joins The Larry Fitzgerald Foundation
2 Oct 2024
“There is an enormous community that chooses DraftKings every week of the NFL season to engage with opening kickoffs, final whistles and each play in-between, but we recognize the significance of our reach and platform to go beyond entertainment,” said Matt Kalish, President, DraftKings North America. “Together with The Larry Fitzgerald Foundation and our customers, I look forward to achieving this October’s donation goal of $100,000 and supporting a vital cause for Breast Cancer Awareness Month.”
Pink ‘Em charity free-to-play pools will be offered during Weeks 5 through 9 of the NFL Sunday schedule, and customers will be able to pick their team across each matchup to compete for a share of $5,000 in weekly DK Dollar prizes. For each of the first 20,000 free pool entries weekly, DraftKings will donate $1 to The Larry Fitzgerald Foundation to fund breast cancer research along with support for people and families impacted by this disease.
According to the American Cancer Society, in 2024:
- About 310,720 new cases of invasive breast cancer will be diagnosed in women and 2,790 in men.
- About 56,500 new cases of ductal carcinoma in situ (“DCIS”) will be diagnosed.
- About 42,250 women are expected to die from breast cancer.
- Breast Cancer is the leading cause of cancer death in the US for Black and Hispanic women and the second leading cause of cancer death in white women.
- Breast cancer survival rates for men are lower compared to those of women.
"I continue to be incredibly impressed with DraftKings and their amazing customers who have made such a meaningful impact for so many people," said Larry Fitzgerald Jr. "I’m grateful to everyone who has joined these charitable pools, helping us tackle breast cancer while still enjoying the exciting and responsible gaming experiences that DraftKings provides. Together, we're making a difference and I'm proud of that."
Entries for the opening NFL Pink ‘Em pool of 2024 are now being accepted draftkings.com/pinkem, and there will be additional opportunities to get involved with Pink ‘Em pools opening on 6, 13, 20, and 27 October.