DraftKings is launching Pick6 LIVE for NBA Finals

(PRESS RELEASE) -- DraftKings is launching Pick6 LIVE Picks today, Thursday, 5 June, for Game 1 of the NBA Finals, taking its peer-to-peer DFS product to the next level.

For the first time on Pick6, fans can build their lineups as the action unfolds. This new feature will create an entirely new sweat experience for customers by introducing new game dynamics such as evolving multipliers, rolling entry and live stat tracking throughout the game.

“The Pick6 live product represents a major potential differentiator for us,” said Corey Gottlieb, Chief Product Officer, DraftKings. “We’re leveraging our existing live sports data platform to offer robust in-game content availability that we believe will set us apart from competition. This creates hundreds of new moments for customers to enjoy the prizing upside that already makes Pick6 unique.”

After launching for the NBA Finals, LIVE picks will expand to MLB and NFL. To celebrate the launch, users will receive live boost packs throughout the NBA Finals.

Pick6 lets customers build a lineup of two to eight players from multiple teams, selecting more or less on key stats for each athlete in peer-to-peer contests with guaranteed prizes.