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Commerce Casino Debuts Tournament Website

22 Sep 2005

COMMERCE, California – (PRESS RELEASE) -- When the players arrive at the Commerce Casino for the California State Poker Championship on Friday, Sept. 23, they'll be treated to the preview of the Casino's dynamic new interactive website, , designed to take registration online for all future tournaments.

In addition to the easy-to-use tournament pre-registration, the site will also offer an array of other special features: advice from famous poker pros; a live jackpot webcam on the casino floor so that customers will know exactly what is the jackpot prize pool for that day's play; a webstore with a wide variety of cool new merchandise; tournament results; recommended poker tips and books, news on special events and entertainment, and registration for the Commerce Casino's hugely popular "Bring Your Home Game to Commerce" program, which lets private parties book their own home game in the casino setting with dealers, poker instructors and other VIP treatment.

It is the tournament pre-registration system that is expected to be an immediate hit with poker players. Said Tim Gustin, Casino Manager, "As poker tournaments continue to draw unprecedented numbers of players, it is imperative that Commerce Casino, the world's largest poker room, effectively manage the registration for our million dollar tournaments. On-site registration has become too unwieldy and this will relieve everyone of the tedium of registering 600-1000 people on site in the hour or two before a tournament begins. We feel we now have a great system, thanks to, the company that worked closely with us to develop it." Aliso Viejo, California company that has delivered projects for prestigious clients such as Mazda, Mercedes Benz, the Might Ducks Hockey Team and Billabong--created for the casino a two-way communication site, which enables Commerce to keep its web visitors and customers apprised of promotions, events, news bulletins, tournament results and special offers, once they sign up on the mailing list.'s complete content management system allows Commerce Casino the ability to manage information up to the minute and keep customers informed. "We continually have exciting tournaments and events at our casino, so with the ability to change and post information quickly to the site, we can communicate to our customers in a timely manner," said Gustin.

"This new website is going to really allow us to extend our brand and really create a dialogue with our customers."

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