CFL Sponsored by British Online Company

CANADA – As reported by the Globe and Mail: "The Canadian Football League is going where no major North American professional sports league has gone before, announcing a two-year sponsorship agreement with a British-based on-line sports book and casino.

"The deal between the CFL and Bowmans is believed to be the first of its kind. Bowmans will place advertising signs at all CFL stadiums for the coming playoffs and into next season, and will offer a free on-line promotional parlay contest in which fans can win cash without having to wager.

"And while other sports leagues continue to turn their noses up at being affiliated with gambling, the CFL has no qualms.

"…Sports wagering can be beneficial to leagues. The NFL, which is the favourite choice of most bettors, is said to reap billions each week through higher TV ratings and advertising revenue as casual gamblers are stuck to their televisions waiting to see if teams cover the point spread.

"…The Bowmans deal not only has the potential to drive interest in the CFL but also represents a significant windfall for the league.

"…CFL fans can place a bet on games with Bowmans through its website or by telephone. Bowmans, established in 1985, also takes wagers on other professional sports…"