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Centrebet launches new TV ad campaign

11 Aug 2010

MONTREAL, Quebec -- (PRESS RELEASE) -- Centrebet Sportsbook & Racebook has launched a new TV ad campaign in Australia advertising their principle sports betting product during primetime sporting TV events.

This Centrebet ad campaign will be on air for 17 weeks across Ch 9 Metro (Sydney, Melbourne, Brisbane), Ch 10 Metro (Melbourne only), ONE (Sydney, Melbourne, Brisbane), Fox Sports 1/2/3 and Fox Sports News, TVN. The demographics for this campaign is males 18-54 who will be watching live sporting events, racing and variety shows.

"We're committed to maximising the exposure of our brand and are confident that creating a targeted campaign will have positive results in terms of player acquisition and retention," said Affiliate Manager Melissa Claronino from Centrebet. "This campaign makes for an opportune time for affiliates to look into our programme, as we are expecting to reach 45% of our target demographics during this on air period."

Centrebet uses a white label version of the Income Access affiliate marketing software allowing affiliates to manage all their activities and revenues from one convenient account. Affiliates are able to earn commissions from all Centrebet products in sports, racing, poker, casino and games.

"Centrebet is easily one of the most recognised betting affiliate programmes in Australia," said Income Access CEO, Nicky Senyard. "With this new advertising campaign, we expect their brand recognition to increase substantially in mainstream Australian culture, creating a fantastic opportunity for Centrebet affiliates."

Centrebet offers affiliates 20-40% in revenue share commissions.
 
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