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Casino of Dreams partners with Income Access to launch affiliate program

12 Feb 2016

(PRESS RELEASE) -- Casino of Dreams, the Dublin, Ireland-based online casino brand operated by award-winning iGaming operator Broadway Gaming, has announced the launch of an affiliate program in partnership with Income Access, a software and digital marketing firm specializing in the global iGaming industry.

The Casino of Dreams affiliate program will be powered by Income Access' award-winning affiliate management software and the brand's affiliate managers will optimise player acquisition using Income Access' Ad Serving tool.

Launched in November 2015 by Broadway Gaming, which recently won the 2016 iGB Affiliate Award for ‘Best Bingo Affiliate program', Casino of Dreams is regulated by the UK Gambling Commission for players in that market and by the Malta Gaming Authority for those based elsewhere. The brand is powered by a cutting-edge Microgaming platform.

Casino of Dreams offers players a wide variety of online slots, ranging from classic titles such as Gold Factory and Riviera Ranches to new hits like Dragon Dance and Bridesmaids. The brand also boasts an impressive collection of table games, including blackjack, roulette and various versions of online poker.

To celebrate the launch of the brand's new affiliate program, Casino of Dreams is offering new players an enticing promotion. After registering and making their first deposit, players will receive a 100% casino match bonus of up to £100.

Powered by Income Access' affiliate management software, which has won eGaming Review's B2B Award for ‘Affiliate Software' for the last three years straight, the new Casino of Dreams affiliate program will begin by offering affiliates a revenue share commission structure. New affiliates will also enjoy a launch promotion bonus of £250 when they refer 20 or more first-time depositing players. Later in February, the program will begin offering affiliates CPA and hybrid commission structures.

"We've carried out extensive research to develop a site that ensures the best experience for our players in a fun, engaging environment,” said Rob McCarthy, Affiliate Manager at Broadway Gaming. “With the support of Income Access' technical mastery and iGaming industry expertise, we're confident that this affiliate program will be a high-converting success for both our brand and the affiliates themselves.”

The Casino of Dreams affiliate program will be managed by McCarthy, who won the 2016 iGB Affiliate Award for ‘Best Bingo Affiliate Manager', and Broadway Gaming's award-winning in-house affiliate management team, which will offer service to affiliates on a 24-7 basis. The team will also be using Income Access' Ad Serving tool, which allows the development of sophisticated targeting strategies to optimize player acquisition.

“We're very excited about the launch of the Casino of Dreams affiliate program and its integration of our software and ad serving technology,” said Nicky Senyard, founder and CEO of Income Access. “We're looking forward to using our technology solutions to support this dynamic new brand as it carves out its niche in the online casino vertical.”
 
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