Casino Kings expands desktop, mobile games portfolio

(PRESS RELEASE) -- Casino Kings, a London-based online casino house, has announced the expansion of its gaming portfolio.

The site was launched in the UK in late 2014. This latest expansion sees a host of titles added that will be made available through the outfit's online and mobile platforms, bringing players ever more gaming choice.

The new titles include some flagship features. Next Gen Gaming's Psycho – licensed from Universal – is a tour de force of modern gameplay, featuring an intro that perfectly captures the atmosphere of the game, Psycho Wilds that slash out of the five reels on the hilt of a blade and a range of multipliers that stab up to x20 in the base game and to x40 during the Free spins feature.

Other games from Next Gen included in the latest development are Casinomeister 20-line, Gorilla Go Wild, Owl Eyes and Wild West, while Microgaming classic Ariana has also been added.

In response to customer feedback, all of the new games will be made available on both the site's online and mobile platforms. This mobile-friendly approach has been instrumental in the initial success for Casino Kings, and Marketing Manager Nathan Howes believes that the mobile approach is key for gamers.

“A Casino Kings player is all about 21st century gaming. This latest round of the site's expansion emphasises our mission to bring the modern gamer what they want and when they want it – namely any game, anytime and any place,” says Howes.

Part of this player-focused approach is the site's promotional activity. Alongside its regular promotions, Howes and his team run ad-hoc monthly promotions that build rapport with their customers. July sees them readying for their Summer Fruit Carnival, in which juicy bonuses are on offer to players to the tune of up to €/£/$205.

The success of the mobile offering is already paying dividends to players. A player won €2,353 on Sunday playing mobile game Wild Birthday Blast, a 30 payline animal-themed outing from 2by2 Gaming that features a Free Spins Bonus round, random Surprise Party Bonus and Mystery Symbol game feature.