Caesars Eastern Division sheds light on sustainability by turning off lights for Earth Hour

ATLANTIC CITY, New Jersey -- (PRESS RELEASE) -- Caesars Entertainment’s Eastern Division (Caesars, Harrah’s Resort, Bally’s, Showboat Atlantic City and Harrah’s Philadelphia) has committed all of its resort and casino properties to participate in the World Wildlife Fund's Earth Hour, visually demonstrating its responsibility to operating in an environmentally conscience manner. All Caesars Entertainment worldwide resorts and casinos will shut off non-essential exterior lighting and marquees, which do not pose a security risk, from 8:30 to 9:30 p.m., local time on, Saturday, March 23.



"It is great that we are able to bring awareness to climate change and share this amazing experience with our guests," said Ron Baumann, Senior Vice President and General Manager for Harrah’s Philadelphia.



“The time to reduce our carbon footprint is now and Earth Hour is a unified visual representation of Caesars Entertainment’s commitment to the environment,” said Danny Brockdorf, Regional Vice President of Marketing for Caesars Entertainment. “We have responsibilities to our guests, employees, and to the environment we live and work, so as a worldwide company we are proud to have invested over $70 million into finding more efficient energy solutions.”



Earth Hour is an event in which millions of people turn off their lights for one hour in support of action on climate change and toward creating a cleaner, safer and more secure future. Now in its fifth year, Earth Hour asks people the world over to go beyond the hour and think about what else they can do to make a difference when the lights come back on.



Caesars’ participation in Earth Hour is a visual representation of the company’s commitment to environmental responsibility. All year long, Caesars and its nearly 70,000 employees engage in sustainable business practices and environmental programs through CodeGreen, its initiative that provides tangible low-carbon solutions to reduce water, energy and waste consumption at all Caesars resorts. Each casino resort in Caesars’ U.S. portfolio has a CodeGreen team that implement grassroots programs aimed to enhance energy efficiencies, reduce the impact on natural resources and improve waste streams at Caesars’ resorts and in their communities.



The company continues to grow its guest programs through partnerships with Rebuilding Together, Sustainable Brands, Global Sustainable Tourism Council and Clean the World, which collects, sanitizes and redistributes in-room amenities for developing countries. For Earth Hour, Caesars is encouraging its guests to turn off their hotel room lights for one hour.



Internally, the company executes multiple campaigns focused on energy, water and waster reductions throughout the year that drive incremental habit changes in the work place. Caesars Entertainment has also invested more than $70 million in energy retrofits resulting in an energy savings of $30 million annually.



WHO: Caesars Entertainment Atlantic City Properties (Caesars, Harrah’s Resort, Bally’s and Showboat) and Harrah’s Philadelphia



WHAT: Great Photo Opp of Caesars, Harrah’s Resort, Bally’s, Showboat, and Harrah’s Philadelphia with the Lights Turned Off



WHEN: Saturday, March 23, 2012 at 8:30pm till 9:30pm



WHERE: Caesars, Harrah’s Resort, Bally’s, Showboat, and Harrah’s Philadelphia



About Caesars Entertainment Corporation

Caesars Entertainment Corporation is the world's most geographically diversified casino-entertainment company. Since its beginning in Reno, Nevada, more than 74 years ago, Caesars has grown through development of new resorts, expansions and acquisitions, and now operates casinos on four continents. The company's resorts operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names. Caesars also owns the World Series of Poker® and the London Clubs International family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit www.caesars.com.



About Caesars’ CodeGreen

Caesars Entertainment believes that the problems facing the planet demand real action today. The company’s CodeGreen initiative provides tangible low-carbon solutions to reduce water, energy and waste consumption at all Caesars resorts. CodeGreen enhances the first-class experience of Caesars Entertainment guests, creating healthier, cleaner communities around the world. More than 200 Caesars Entertainment employees have completed Caesars’ CodeGreen Meetings & Events Certification training program.