Bwin introduces upgraded casino

(PRESS RELEASE) -- bwin Casino, Europe's leading sportsbook and casino site, has today unveiled a brand new look to its casino offering. The new site features an overhauled, advanced UI, with a plethora of enhancements to sharpen the aesthetics and create a more immersive player experience.

Key among the new features are:

• A sharper, crisper graphical display with a clean, uncluttered layout.
• Game View, allowing games to be launched in either embedded or breakout modes.
• Enhanced Game Icons with rollover effect transitions.
• A new Featured Games category, to promote new and relevant content.
• Improved grid categorization, allowing for better sorting of game formats and features.
• A separate Live Casino category, to speed up access to bwin's new live experience.
• Under-the-hood enhancements to promotional and SEO tools.
• Harmonization of the mobile and desktop experiences.

The site's digital facelift, comes hot on the heels of a year of content improvements that have transformed bwin to one of Europe's leading online casino destinations. In the past 12 months alone, over 650 slot, skill and soft games have been added to the site from 20 of the industry's leading independent games providers. The next generation of Pro Series table games have also been rolled out found time to create 15 new games, exclusive to the GVC Group.

Commenting on the new site, Paris Anatolitis, bwin's Head of Casino & Gaming, said, "We've spent much of the past year improving the product offering at bwin casino, today we are delighted to unveil a new website that reflects the quality of the product. We hope our players will love the new casino experience as much as we do."