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Related Links introduced in Beta

2 Mar 2009

LONDON, England -- (PRESS RELEASE) -- "Never mind Gordon Brown," screams the Sex Pistol-homage poster in yellow, black and pink. "Here's Buzzluck." The UK Prime Minister may have nixed a supercasino from coming to a neighbourhood near you, but now the award-winning team from eGaming 2.0 released into public Beta the world's first online supercasino, called

"Online casinos have typically been the most boring Websites imaginable; we've been working to fix that," explains Alex Czajkowski, eGaming 2.0 founder and former Sportingbet PLC Americas Region marketing director. "So we've created a new site that delivers a larger casino experience, a unique online entertainment experience." He sums it up: "Even in this Beta release, Buzzluck is never the same place twice."

Here's how: commences with an introduction from an interactive video hostess, the beautiful Zoe. Describes Czajkowski: "With Zoe, she actually is your online casino hostess, not a static icon that disappears when you click on her." The gorgeous creature actually helps you as you navigate Buzzluck whenever you need her, as you explore the site.

Then, in the fashion of Doom, travel through Buzzluck's interactive video 3d lobby. Moving through the lobby in PC game-"first-person shooter" style, you'll encounter staff, visitors and surprises. Like any busy Vegas casino lobby, Buzzluck's online casino lobby constantly changes as video avatars appear, some bearing gifts of bonuses and cash, and others there for your amusement. (Or not.)

In the lobby, the aural atmosphere is just like real life: as you pass the casino, slot machines increase their sound, and building sounds emit from the local bingo hall under construction. Down the hall to the toilets… here we digress.

Enter the new online casino and find dozens of familiar Flash-based, instant-play games from blackjack to slots to video poker. Provided by the industry veteran Real Time Gaming Company, the games are tested by 3rd party TST to ensure fairness.

Take a break from the tables or machines and visit the video Live Lounge. Fronted by Irish stand-up comedian and self-confessed internet geek Ian O, he chats live with visitors over streaming video while tossing clips his team has uncovered in an interactive talk show-cum-clip program unique to the any destination.

"Buzzluck is not 'Sims in a casino,'" Czajkowski clarifies. "It's an online, live and immersive video entertainment experience, more YouTube than Nintendo. You should feel that you are almost in a real, live casino. And with no need to download anything to enjoy. It is a beta test, so your comments and thoughts are most welcome."

As Steve Wynn's Mirage changed Vegas from gambling capital to entertainment capital par excellence, is, then, the first casino to bring something to the online table other than just more games. When you look up from your table or step away from Buzzluck's slots, you are engaged in one compelling experience after another.

Perfect for the attention-deficit casino visitor in all of us, this is Buzzluck: Never Bored.

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