BtoBet chairman discusses iGaming, betting and changing landscapes

(PRESS RELEASE) -- Ahead of the upcoming EiG Berlin, BtoBet's chairman, Alessandro Fried, discusses the hot topics and changes that will affect the gambling industry.

What are the most visible digital transformation signals that gambling operators must focus on?
The increasing rate of change in new devices and technology are intrinsic to our daily lives, and betting is a part of these broad trends. Customer expectations are changing accordingly, meaning operators have to stay updated and study new approaches to attract new clients and keep existing clients loyal to the brand.

The rules of the game have changed, driven by the consumers and their preferences. Whether it is on the desktop, on the mobile or in the shops, the gambling consumer is seeking entertainment and personalization from their gambling choices. Giving them the bets they want, when they want them and in whatever form suits them best, is both a challenge and a requirement.

What is the fastest-growing digital channel in the gambling industry today?
Mobile is the primary technology device in everybody's daily life. In terms of communication, entertainment, games, social media, banking, education or shopping, smartphones are ubiquitous. Their use is increasing, and the gaming industry is evolving in step with the technology. Already, the majority of new acquisitions now come through the mobile channel.

What about the future? What is your vision about the customer evolution in the sports betting and gaming markets?
In today's digital world, the pressures affecting the gambling world are the same in the rest of the business world with digital transformation affecting every part of the economy. To keep pace, gambling operators have to be forward-looking and equip their business with the appropriate tools and technology to provide them with the flexibility they will need to answer the questions posed by a consumer who is more digitally adept than ever before. Only by employing systems and processes with the appropriate technology will operators be providing gaming and betting services that will compete with the very best in the sector and truly impress the consumer.

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