Bodog Casting Call campaign ends
To congratulate Irina on winning the Bodog Fight and Complex Magazine model search, the two companies played host to a packed house at one of NYC's premier nightlife destinations, Tenjune nightclub. The tastemaker V.I.P. crowd was provided with hard-hitting visuals of Bodog Fight throughout the night along with the seamless mixing of internationally renowned party starters DJ Pump and DJ Kiss.
In addition to the party held in her honor, Casting Call winner Irina's award will include being featured in a spread for an upcoming issue of Complex Magazine, complete with provocative Bodog Fight attire.
"We work with a number of publications, but Complex Magazine's content and demographic is definitely one which speaks directly to everything the Bodog brand stands for - style, edge and exclusivity. Beyond that synergy, coming from the highly brand-focused Bodog, I definitely respect the brand development and recognition Mark Ecko has achieved across the many properties of Ecko Enterprises," said Bodog Founder Calvin Ayre. Bodog, now the largest digital entertainment company in its space, will continue to focus on unique and innovative cross-branding opportunities with international expansion already in progress.
For more details and photos on the Bodog Fight and Complex Magazine Casting Call wrap party, visit the Bodog Fight blog and Bodog Entertainment blog, Bodog Beat.