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Bodog Asia signs partnership deal with FIBA for Asia Basketball Championship

31 Jul 2013

(PRESS RELEASE) -- Online gaming brand Bodog Asia has signed a major six-figure sponsorship deal to cover the entire 2013 FIBA Asia Championship (1-11 August 2013, Manila), which will include perimeter boards and in-stadia LED advertising.

Bodog Asia will, of course, be bringing their world-famous "ambassadorettes" to the games both inside and outside the stadium to ensure there is a party atmosphere at the event.

Izhar Biran, Marketing Director for Bodog Asia, explained the decision: “Not only is the event on the doorstep of our HQ here in Manila but it will be broadcast throughout the region with peak TV audiences expected to reach over 100 million. Very few events on the planet can offer those sort of numbers so this was an easy decision for us and we hope to bring our own brand of glamour is the Asia Championships.”

The 2013 FIBA Asia Championship will also act as the qualifying event for the 2014 FIBA World Cup, to be played in Spain. The top three teams from the FIBA Asia Championship will earn the right to represent FIBA Asia at the 2014 FIBA World Cup.

For further information please call’s International Press Office (London), on +44 7825 064 776
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