BlueRibbon completes first funding round

(PRESS RELEASE) -- BlueRibbon, the innovative start-up marketing platform that allows operators to unleash the full potential of jackpots, has completed its first funding round as it looks to ramp up the scale and scope of its product and business.

The company has completed a funding round for an undisclosed sum and includes investment from Velo Capital Partners and Chris Ash, founder of Ash Gaming, which was sold to Playtech in 2011.

The funds will be used to further develop the BlueRibbon platform and to rapidly scale the business which was founded by former Playtech executives and industry veterans Amir Askarov and Dan Fischer.

Askarov and Fischer have experience in both the B2B and B2C sectors and understand the challenge faced by operators when it comes to standing out from the crowd and delivering a unique player experience.

The BlueRibbon platform allows operators to create, customize and control bespoke jackpots that are tailored to their business needs and that cater to all player segments and preferences.

This allows the operator for the first time ever to deliver bespoke jackpots and rewards which will be aligned with their business insights to improve any KPI.

The platform is agnostic to any game or vertical or event, which means every bet or action on any product gives players a real chance of winning a jackpot prize.

Operators will also be able to leverage the platform’s unique data insights and powerful back office to build an engaging and rewarding experience for all types of player.

Amir Askarov, co-founder and CEO of BlueRibbon, said, “We are thrilled to have developed and launched a product that has been identified as innovative and ground-breaking by market leaders such as Velo Capital Partners and Chris Ash.

“BlueRibbon understands the industry landscape, the changes coming to regulated markets and the potential to drive huge growth in emerging jurisdictions such as the USA, and we look forward to working with new partners and to expand our offering in the coming months.”

Evan Hoff, Partner at Velo Capital Partners, said, “The investment in BlueRibbon continues our mandate of backing proven sector entrepreneurs with business models that meet the challenges of an evolving industry.

“In this case we perceive a jackpot marketing platform to intersect very neatly with what players want and what operators need.”