Blue Square chooses GameAccount

LONDON, England – (PRESS RELEASE) – GameAccount, the world's largest integrated network of skill-based games, has been chosen by leading UK bookmaker Blue Square, to supply them with their range of sophisticated Skill Game products. This will allow Blue Square customers to tap into the liquid GameAccount network, joining players wagering real money from over 130 countries worldwide.

Accessible through a dedicated homepage tab, the Blue Square Skill Game service will be powered by a fully integrated, browser-based skill games solution. The initial product focus will be on a core suite of popular skill-based derivatives: Multiplayer Blackjack, Gin Rummy and Backgammon. Furthermore, these games are supported by next-generation 'poker-style' tournament technology: Cash Games; Non-stop 'Sit and Go' tournaments, money-added scheduled tournaments; guaranteed prize money tournaments; feeder tournaments and regular scheduled Freeroll tournaments. Blue Square will also be able to launch bespoke branded tournaments exclusively accessible to their clientele. Initially the games will be available on bluesq.com, with a chance to roll out to other brands owned by parent company Rank Plc, as the partnership develops.

Ben Warn, Blue Square's Commercial Director outlined their choice, "GameAccount are clearly the market leader in the supply of Skill Games to sportsbooks, and were the obvious choice in the market. They have proven to be strongly aligned with our vision and are a perfect fit for our product expansion strategy. We are particularly excited about their unique multiplayer products, providing greater choice and quality entertainment to our customer base."

Kevin Dale, CEO of GameAccount, agrees: "This is another big win for GameAccount. Blue Square were one of the early adopters in the on-line gaming market, and have a reputation for innovation and excellence. We are delighted to be partnering with them, so further building our network of major partners. This deal is yet another benchmark for GameAccount and ongoing confirmation of our belief that the right Skill Gaming derivatives are serious contenders in the sportsbook, casino, poker and bingo space. "

The service is expected to go live in January 2007.

GameAccount's Person-to-Person technology allows eGaming operators to expand their brand, acquire customers within key markets and reactivate lapsed players. Currently, millions of pounds, dollars and euros are paid out to players within the GameAccount Network each month. The Blue Square partnership is another in a series of key deals for the company. Current partners include the Sportingbet group, UK Betting, Paddy Power, Victor Chandler International, Skybet and the recently announced deal with William Hill PLC.