Bit8 launches Lotto Hero at ICE

(PRESS RELEASE) -- Gaming platform software provider Bit8 has used this week's ICE exhibition to launch Lotto Hero, a revolutionary new mobile-friendly lottery game.

The unique product, which will be hosted on multiple operator sites, offers players the chance to win a million euros an hour, 24 hours a day, 365 days a year.

Designed to appeal to millennials and players across multiple verticals, it is set up to boost acquisition, retention and conversion, as well as increase the lifetime value of those players and strengthen cross-sell.

Players, who require no skill to play the game, just need to purchase a two Euro Lotto Hero coupons ahead of each draw, which will be made on the hour, every hour.

Any that pick seven numbers and the correct card suit drawn at random are guaranteed at least one million Euros in prize money. If the first attempt at winning does not succeed, Lotto Hero offers a second chance draw for players, significantly increasing the chances of a win.

Bit8 CEO Angelo Dalli believes the product will be a genuine game-changer in the industry. He added, "We are very excited about the launch of Lotto Hero, the first truly interactive lottery on the market; there is nothing else like it.

"Its ability to appeal to every type of player anywhere in the world at any time of the day will give operators who sign up to it a genuine competitive edge.

"With guaranteed millionaire-maker hourly jackpots 24 hours a day, it has the capability of taking operators and their players from ordinary to extraordinary."

Lotto Hero is set to be hosted on a multi-tenant platform, which enables it to be provided to players around the world through operator websites.

Bit8 will provide licence agreements to those operators, who are guaranteed risk-free distribution with an attractive commission structure that offers higher returns than products such as slots.

The provider is also offering free setup for an initial number of clients, with integration expected to take no more than 10 working days.

Lotto Hero will also have a charity element, with Bit8 pledging one per cent of profits to a Charity Hero fund, which will distribute the money to good causes. Players can also opt to donate part of their winnings, inspiring them to become a hero for others.