BGO Entertainment boosts responsible gambling measures

(PRESS RELEASE) -- Rightlander, the ground-breaking affiliate landing page tracker, has joined forces with the BGO Entertainment to help the operator improve affiliate compliance and boost its responsible gambling measures.

The technology scans any website and builds a list of locations an operator's brand is mentioned or linked to. It follows each link to its final destination on the website, takes a screenshot, and stores it in a personalized library.

This will help BGO discover affiliate websites linking to its pages that it is currently unaware of, allowing the operator to ensure the affiliates sending traffic to its site are fully compliant and acting responsibly.

The platform also allows BGO to define "compliance violation events" that notify the operator automatically when Rightlander discovers matching content on any of the websites found linking to them.

By using Rightlander, BGO is able to demonstrate to the U.K. Gambling Commission and other regulators that it is doing all it can to ensure the affiliates sending traffic to its websites are acting responsibly.

Rightlander founder Ian Sims said, "Online casino operators understand the onus is on them to ensure the affiliates sending traffic to their sites are acting responsibly, but monitoring and managing all of this is a tall order.

"The Rightlander platforms takes the hassle out of ensuring affiliate compliance, and we are thrilled to be working with BGO to help them improve their processes and to better manage their affiliate partners."

Allan Turner, chief marketing officer at BGO, said, "We understand the importance of making sure that consumers get the right information about the offers that our affiliate partners promote for us on our behalf.

"So, to make sure that is the case, we have partnered with Rightlander to help us ensure that every listing for our sites is accurate and compliant with Gambling Commission guidance."