Betway launches new TV campaign for 2015/16 football season

(PRESS RELEASE) -- Betway Sportsbook’s new ‘Bring the Game to Life’ TV campaign launched on Saturday to coincide with the start of the 2015/16 Premier League season, it was announced today.

Airing across the U.K. and Ireland, the campaign shows how the Betway app brings football to life and takes fans closer to the action. The ad depicts the app transforming the world around a Betway customer into a heightened reality of the world of football.

Offering a vast array of markets across all football competitions, as well as access to the ‘Insider’ blog, Betway will enhance the overall betting experience for the new season.

The new 30- and 40-second spots, created by Above+Beyond, will be aired during domestic league and cup games on Sky Sports, as well as Champions League highlights and live England internationals on ITV.

Betway’s Marketing Director, Anthony Werkman, said: “Our app has successfully brought fans closer to the action, by enhancing their overall betting experience. The new TV ad campaign captures this and will ensure more football fans across the UK and Ireland get a chance to experience this thrill.”

Nic Ost, Above+Beyond’s Managing Partner, commented: “Betway continues to challenge the betting sector conventions. We were briefed to provide a smart and visually rewarding campaign that expresses Betway’s deep understanding of how their customers really feel and what gets them engaged and excited.”

The 30-second advert can be viewed here and the 40-second spot here.