Betway appoints Saatchi & Saatchi as lead creative agency

(PRESS RELEASE) -- Betway has today appointed Saatchi & Saatchi London as their new lead creative agency.

Saatchi & Saatchi will work towards a major global campaign launch and regional rollout in 2019, supporting Betway’s growth into new markets worldwide.

The creative work will be rolled out across the UK, Ireland, Italy, Germany, Belgium and Spain and will encompass TV, Out of Home, Radio, Press and Digital, with a global marketing spend of over €100 million.

Anthony Werkman, CEO, Betway, said, “As our industry and consumer behaviors change, sport remains a social currency around the world. We’re excited to work with Saatchi & Saatchi on exploring new creative ways to connect with today’s consumers while developing the next phase of our business.

Sam Hawkey, COO, Saatchi & Saatchi, said, “Betway is a business on a strong growth trajectory and we’re delighted be to working with them on the brand’s creative evolution both here in the U.K. and beyond. This ambition for their business and brand coupled with their appetite for great creative work means we can’t wait to get stuck in!”