BetVictor brings back Golden Goal for 2017/18 football season

(PRESS RELEASE) -- BetVictor Sports has relaunched its Golden Goal promotion for the new football season, offering bigger prizes than ever as it guarantees £1,000,000 across the season.

As the league begins its 2017-18 season with Manchester United vs. West Ham on Sunday, punters can participate in the weekly competition and snag some cash.

Players who predict the time of the first goal, the goalscorer and the final score can get £50,000. The prize rolls over to the next week if no one claims it. Each week the prize goes unclaimed, BetVictor will add an additional £25,000 to the pot.

In an interview with TotallyGaming, Eoin Ryan, BetVictor Head of Sportsbook Product, said, "We ran Golden Goal 33 times last season and gave away £900,000 in prize money. Clearly, we are monitoring the impact that this product has in terms of acquisition of new customers and on-going retention.

"We are pleased with how the first season went, but we'd like to generate some bigger rollovers and winning dividends, so the changes we are making are designed with those goals in mind. We are distributing £1 million this season, and that's guaranteed.

"We think that customers expect to win more meaningful amounts than was regularly the case with our original mechanic. Of course, it is harder to win Golden Goal now but we are increasing the guaranteed prize pool to £1 million, and we are going to be generating more rollovers than we had last season, all of which we believe will keep engagement levels high."

The competition starts 13 August. For more information, visit BetVictor.