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BetVictor announces partnership with Cheltenham racecourse

10 Mar 2016

(PRESS RELEASE) -- Cheltenham Racecourse is delighted to announce that BetVictor Sports is the new sponsor of the feature race of The Open at Cheltenham, the BetVictor Gold Cup for the next three years.

The handicap chase, run an extended two and a half miles, is always a very competitive affair, and last year was no different, with Annacotty beating 19 rivals.

As well as sponsoring the BetVictor Gold Cup, BetVictor takes over with immediate effect the running of the betting shop in the Sovereign Bar area of the main grandstand at Cheltenham.

This betting shop will be up and running during The Festival next week, and BetVictor is also involved in another way during the highest-profile four days of Jump racing anywhere by sponsoring the BetVictor Blimp.

The BetVictor Blimp provides terrestrial broadcaster Channel 4 with aerial coverage during The Festival.

"We are delighted to welcome BetVictor to the sponsorship portfolio at Cheltenham, said Ian Renton, Regional Director of Jockey Club Racecourses South West. "The BetVictor Gold Cup is one of the leading races staged outside of The Festival on what is one of the biggest racedays at Cheltenham, with a crowd of over 35,000 attending.

"With the new partnership also including a BetVictor betting shop in the Sovereign Bar and the branding of the high-profile Channel 4 Blimp at The Festival next week, we think this is a great example of how British Racing can work with Authorised Betting Partners for the benefit of all parties."

"As part of our ongoing commitment to British Racing, we are delighted to announce a number of commercial initiatives with Cheltenham during 2016 and beyond, said Andreas Meinrad, BetVictor's Chief Executive. "We will be playing our part at next week's Cheltenham Festival by offering punters betting facilities in the 'Sovereign' and by branding the 'BetVictor Blimp' which will again provide Channel 4 viewers with unique aerial coverage of all the action.

"We are also thrilled to be the feature sponsor at The Open in November for the next three years, backing the BetVictor Gold Cup.

"As an Authorised Betting Partner, we are delighted that these opportunities have become available and are very positive that punters will see the benefits of supporting bookmakers who back British Racing.

"We look forward to a long and successful partnership with Cheltenham and are expecting to announce other collaborations in the near future that will confirm our commitment to British Racing."

The BetVictor Gold Cup takes place on Saturday, Nov. 12, 2016, the middle day of the three days of The Open.
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