bettingexpert launches odds comparison site SmartBets

(PRESS RELEASE) -- bettingexpert.com, the world's biggest social network for sports betting, is giving more personalization than ever to bettors with the launch of SmartBets, the customizable odds comparison site.

Punters logging into the SmartBets site will be able to create a tailored dashboard based around their favorite teams, leagues, betting markets and operators, ensuring they'll easily find the best bets relevant to them.

Plus, with bettingexpert's innovative one-click betting integration, users will then be able to place bets instantly with major operators including Ladbrokes.

Chris Waddle, England legend and bettingexpert.com ambassador, said: "Finding the best odds can be a nightmare. SmartBets makes it easy for punters to compare the prices for the bets they're interested in, and place their bet without having to navigate all of the different bookmaker sites. The next challenge is picking the winners!"

Thomas Høgenhaven, Chief Strategy Officer for Better Collective, said: "The simple-to-use interface and innovative features, such as live game updates and one-click betting, all integrated with bettingexpert.com and our in-play tipping app bettingexpert LIVE, make SmartBets the ultimate comparison tool."

SmartBets, the trailblazing odds comparison site optimized for desktop and mobile, provides a whole host of exciting features:

• Personalized Comparisons – the ability to create a unique profile to prioritize odds based on a punter's favourite teams, leagues, betting markets and operators
• One-click Betting – Better Collective's pioneering integration making it easy for punters to turn their tips into bets at the click of a button
• Live Updates – Once a bet has been placed, punters can keep up-to-date via the Live Game Cast on their dashboard and can receive match notifications straight to their mobile
• Acca Generator – SmartBets' unique service offering personalized Acca suggestions including a smart trio of odds, riskier selections and longshots with higher rewards
• Exlusive Blog Content – Bets and predictions from bettingexpert's top tipsters, including England legend and bettingexpert ambassador Chris Waddle
• Sync with bettingexpert – Just one account is needed to access the best in tipping, odds and in-play from SmartBets, bettingexpert.com and bettingexpert LIVE
• User Support – Punters can access the Live Chat option for assistance in maximizing their bets or for answers to their questions, making the process even more transparent

SmartBets launches its odds comparison service initially for football markets across the world, with more major sports set to be added in the future.