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Betsafe hits new donation record after Women's World Cup Final

6 Jul 2015

(PRESS RELEASE) -- "With #daretosupport, our ambitions were clear. We wanted to create a fun and easy way of showing support of women fighting breast cancer, donating €1 for every picture uploaded. The support for our initiative in social media inspired us to up the ante by donating €10,000 to the Pink Ribbon Foundation for every goal scored during the World Cup finals. We challenged the women playing in the finals to score as many goals as possible, and we certainly got what we asked for," says Jeremy Taylor, Managing Director at Betsafe.

Record-breaking match

The Women’s World Cup was played in Vancouver, Canada, late last night CEST. Starting the goal bonanza was Carli Lloyd, delivering a hat trick during the first 16 minutes of the game. This is also the first time that a player has scored a hat trick in a Women’s World Cup Final. A total of seven goals, 5 for the US team and 2 for the Japanese team, ensured a hefty payout by Betsafe for the Pink Ribbon Foundation.

The World Cup final set the following records:
—New donation record following a Women´s World Cup final (€70,000 Betsafe)
—First women in the history of the World Cup to score a hat trick in the final (Lloyd)
—First American player to score four straight goals in the World Cup games (Lloyd)
—Record for the most goals scored during the Women’s World Cup final (7 goals)

"We didn’t exactly picture this scenario, but we loved every minute of the game. Whenever it’s for a good cause like this, its extra joyful to open our wallets," says Taylor.

"#daretosupport" is coming to an end

Betsafe has over the last few weeks challenged women of the world to upload a photo of their pink sports-bra in support of women with breast cancer. For every photo on Instagram with the hashtag #daretosupport, Betsafe will donate €1 to the Pink Ribbon Foundation.

"Women around the world can still participate. We are closing the initiative today at 24:00 CEST, so there is plenty of time to hurt our wallets even further," says Taylor.
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