Betr Holdings acquired a license to Huddle Tech's sports gaming technology

(PRESS RELEASE) -- Betr Holdings, Inc., a leading sports gaming and media company, announced that it has acquired a license to Huddle Tech's sports gaming technology, allowing Betr to utilize and build upon the IP to power the company's sports gaming platform. This license allows Betr to fully leverage Huddle Tech's advanced technology stack which includes best-in-class odds-making, risk and trading tooling, and content that spans Same Game Parlays, Same Game Parlays Plus, micro-markets, player props, futures, exotics, and traditional markets like moneyline, point spread, and over/unders – with all capabilities spanning both pre-match and in-play.

Betr has already integrated Huddle Tech's software in its new sportsbook platform, which remains on track to launch ahead of the 2024 NFL season. The new Betr Sportsbook will initially launch in Ohio and Virginia, where the company had been operating its beta sportsbook product. Betr has received temporary sports wagering licenses in Indiana and Maryland, and has secured market access for sports wagering in Pennsylvania, Colorado, and Kentucky.

"We expect this transaction to be transformative for Betr, as we now have accelerated our product roadmap by years, have vertically integrated our product and therefore have further improved an already strong gross margin profile for our business, and will be more advanced or at least on par from a sports gaming content standpoint than our competitors," said Joey Levy, Founder and CEO of Betr. "We now have the capability to build our own product and technology and are no longer reliant on third parties in a significant way."

"We are thrilled to see Betr utilize our software technology to enhance their sports gaming offerings," said Francesco Borgosano, CEO of Huddle. "Betr's vision aligns perfectly with our commitment to innovation and excellence in the iGaming sector, and we look forward to supporting their growth and success in the U.S. market."