BetonSports launches BOSPoker with the Tribeca Tables Poker Network

Steve Cook from Tribeca Tables said, "Everyone at Tribeca is extremely pleased to be working with BETonSPORTS. BETonSPORTS are our first significant sports brand to join the network and bring a new dimension of players to the poker world. As you know there is a very close synergy between sport bettors and poker players that will truly add value to our aggregator."

BoSPoker.com and Millpoker.com are the first of BETonSPORTS Brands to launch – Both are extremely excited to have re-launched this month with a new poker solution which will give their customers constant access to thousands of online poker players through the Tribeca Tables poker network. The team at BoSPoker.com and Millpoker.com are aggressively cross marketing this new poker solution to their huge customer base. BoSPoker.com recently signed Tom Arnold as national endorser who will appear in adverts on TV and radio, and feature in all off and online advertising. Millions of dollars are already committed to proactively acquire new customers and BETonSPORTS are confident that they will quickly build a substantial profit centre. This confirms BETonSPORTS commitment to provide the complete gaming destination for recreational players.

As the technology provider behind over 100 poker rooms including Paddy Power, Blue Square, Victor Chandler, Golden Palace and Doyles Room, BETonSPORTS assesses that Tribeca now has the "critical mass" to make participation desirable.

Chief Executive David Carruthers commented, "Player liquidity is crucial to the customers' online poker experience. Our deal with Tribeca will guarantee consistent liquidity and cement player loyalty to the BoSPoker brand."

Poker and Casino are now established as standalone profit centres with greatly strengthened management teams and the BoSPoker Tribeca deal parallels the BoSCasino implementation of the RTG platform. Thanks to the experience of last year's soft launch and with the marketing drive fully engaged as race car sponsorship rolls out alongside an integrated online, radio, press and billboard campaign, BoSPoker now has the cards.

About BETonSPORTS: Established in 1995, BetonSports is one of the largest licensed and publicly-traded online wagering companies in the world. Operated by BetonSports plc), BetonSports is licensed in Europe and the Caribbean.

About Tribeca Tables Europe, Limited:

Tribeca Tables Europe, Limited, are registered in the Channel Island of Alderney. Tribeca are the world's first and largest independent network of ePoker brands and committed to providing innovative and reliable software solutions to clients exclusively in the arena of ePoker.