Betgenius announces partnership with RunningBall

(PRESS RELEASE) -- Betgenius Limited, the leading innovator and provider of data-driven software solutions to the global sports betting and lottery industries, announces an exclusive partnership agreement with sports data provider RunningBall AG.

RunningBall gathers and relays sports data in real time via a network of scouts within the venue or stadium where the event is taking place.

This partnership enables Betgenius’ bookmaker clients to trade over 30,000 live sports events per year from over 70 countries. This exclusive and seamlessly integrated additional coverage provides an unparalleled range of live betting events amongst trading software suppliers.

In turn the partnership provides RunningBall with a new distribution channel amongst Betgenius’ global customer base.

Betgenius and RunningBall will be exhibiting on stands 440 and 442 at the European iGamingCongress and Expo in Milan from the 19th to 22nd September 2011.

Please visit www.eigexpo.com for further details.

To make an appointment for a product demonstration please contact sales@betgenius.com.

Mark Locke, CEO of Betgenius Limited, said:

“RunningBall is the market leader in the gathering of real time sports data and we’re delighted to be partnering with an organisation of such stature. Coupled with our own, the depth of content provided by RunningBall enables the Betgenius product suite to offer the most comprehensive coverage of in-play betting events available anywhere in the marketplace.”

Giancarlo Tottoli, Group CEO of RunningBall AG added:
”The Betgenius product suite is a perfect distribution point for our real time sports data therefore we’re delighted to be working alongside Betgenius in this way. The quality of Betgenius products coupled with RunningBall’s real time data will no doubt produce an extremely powerful combination for bookmakers.”