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Betfred goes live with SG Interactive favorites

20 Nov 2017

(PRESS RELEASE) -- SG Interactive, a division of Scientific Games Corporation, today announced that Petfre (Gibraltar) Ltd. has integrated Scientific Games' interactive games portfolio on its Betfred Games website, forging a new partnership that brings SG Interactive's games to thousands of new players.

Betfred is now live with Rainbow Riches: Pick'n'Mix, Rainbow Riches Free Spins, Rainbow Riches Reels of Gold, Raging Rhino and Monopoly Big Event.

The launch coincides with a promotional campaign in which players gain one entry to win one of 162 cash prizes, totaling £10,000 for every £10 they wager on a Rainbow Riches title.

Petfre will continue to launch SG Interactive content on Betfred in the coming months, including popular themes such as Zeus III, Lucky Tree, 88 Fortunes and Spartacus: Call to Arms. Betfred will also launch a number of licensed titles, rounding out the offering with instantly recognizable brands. The SG Interactive library also includes innovations such as Big Bet, portrait mode gaming and an unparalleled omni-channel offering.

Russell Young, Commercial Director at Betfred, said, "We're thrilled to announce the launch of SG Interactive titles on our site. This will empower us to reach more players and further expand our engaging content in the online gaming space."

Bob Hays, VP Commercial, B2B, for SG Interactive said, "Our launch with Betfred signifies a fantastic new partnership, complete with our unparalleled library of content. We're excited to continue delivering great games from our four studios: Bally, Barcrest, Shuffle Master and WMS, to their players."
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