Betfair goes live with Inspired's virtual sports

(PRESS RELEASE) -- Inspired, the leading provider of virtual sports, mobile games and SBG video lottery, announces that Betfair has gone virtual with the launch of a number of Inspired's global leading virtual sports, both online and on mobile.

Betfair is one of the U.K.'s largest sports betting and gaming providers. Following the stellar global success of Inspired's virtual sports and demand from players, Betfair is giving players access to the best virtual sports on the market.

-- Betfair has launched seven of Inspired's virtual sports: Rush Football, Rush Horses, Rush Greyhounds, Rush Motor Racing, Rush Speedway, Rush Cycling and Rush Tennis
-- Betfair will be running streams of Inspired's virtual sports 24/7, equating to a huge 3,360 events a day on which to place bets
-- Inspired's Virtual Sports are available on both desktop and mobile, streaming to the U.K. and internationally on iOS and Android.

"Virtual sports have become a proven and increasingly popular category of sports betting, so we are thrilled that Betfair have now got in on the action too," said Inspired CCO of Digital Games Steve Rogers. "Players love the immediacy and excitement of betting on our virtual sports, which are the most lifelike and entertaining in the market. They are already going down a storm with Betfair players!"