Betdigital, William Hill sign four-year content deal

(PRESS RELEASE) -- Betdigital and William Hill have further strengthened their relationship with a brand-new four-year agreement to deliver their best-in-breed games and integrated services.

Commenting on the deal, Heath Samples, Betdigital CEO, said, "Since we began working with William Hill, both companies have seen some fantastic gains in the retail and online sectors offering true omni-channel games.

?"With the recent release of Mega Pots Bar-X Gold and Giant Gems, both top-performing games for William Hill, we are in a good place to continue developing our own content and bespoke content that is truly world class.”

Andrew Sackey, William Hill Head of Product & Content, added, “Betdigital have been a key supplier to William Hill, providing popular integrated games from both online and land-based suppliers from Europe and the U.S., along with producing their own omni-channel games for our retail and online channels. Post the successful release of Giant Gems, I look forward to working with Betdigital on further omni-channel and integrated games over the coming months."