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Bonuses! New games! Gossip! And all the player news you can handle. Sign up NOW! Sponsor Soccer League

18 Aug 2005

VIENNA, Austria – (PRESS RELEASE) -- Under the terms of a recent sponsoring agreement, as of today the Portuguese Soccer League will be referred to as "Liga". For the time being, the sponsoring agreement has been concluded for four seasons, with an option to extend it. It covers both the first (formerly know as "Superliga") and second ("Liga de Honra") divisions of the Portuguese Soccer League, each of which is comprised of 18 clubs.

In signing this agreement, betandwin has acquired rights that include displaying its logo on the jerseys of all Portuguese first and second division players, using the designation "Title Sponsor" or "Official Sponsor of the Portuguese Soccer League", and maintaining an extensive presence at the clubs' stadiums. Over and above this, the agreement also covers the use of the company's logo on merchandising, media cooperations, and the integration of betandwin into the league's website.

Portuguese teams play a central role in European soccer championships. In 2004, for instance, FC Porto won the UEFA Champions League for the second time in the history of the club, whilst this year Sporting Lissabon was defeated by CSKA Moscow only in the final of the UEFA Cup.

Manfred Bodner, betandwin Co-CEO: "Sports sponsoring rouses people's emotions; the Portuguese clubs will become leading brand bearers thanks to this cooperation with the Portuguese Soccer League. We anticipate that this sponsoring cooperation will further enhance our international brand awareness. With our extensive involvement in soccer, we are able to maintain a presence in what is easily Europe's most popular sport.

We are proud that Sports entertainment companies like ours are among the biggest financial contributors to sports. A close cooperation between professional sports and industry players like will ensure the integrity of this form of entertainment for consumers and athletes alike."

betandwin already a permanent fixture in international sports sponsoring

In its sponsoring activities, betandwin has always concentrated on sports that enjoy international popularity. The company is already active in mass sports such as soccer, Formula 1, the MotoGP championships and tennis. Apart from numerous national commitments, the focus of betandwin's international sponsoring activities has shifted chiefly to soccer due to an ongoing sponsoring drive.

The list of partners is already extensive: at a club level, betandwin works with well known traditional clubs like FC Barcelona (Spain), Juventus Turin (Italy), Girondins Bordeaux (France), Werder Bremen, 1. FC Koln and Fortuna Dusseldorf (Germany). Over and above this, betandwin is also one of the main sponsors of the Hungarian national team, and also sponsors the national teams from Germany, Italy and Spain in the qualifying rounds of the World Championships and at international matches.

betandwin is already one of the biggest direct contributors to sports financing in Europe. This trend will continue throughout the following years.

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