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Betandwin, AC Milan Sign Sponsor Deal

19 Apr 2006

MILAN, Italy – (PRESS RELEASE) -- A new red-and-black partnership will come into effect on 1 July 2006. betandwin, one of the leading providers of online gaming products, is to become AC Milan's new jersey sponsor. The two companies have signed an agreement - initially for a period of four seasons - guaranteeing that the online gaming provider's betandwin logo will be seen on the team's jerseys in all national and international matches.

"We have set ourselves the goal of establishing betandwin as the leading international online gaming brand. In view of the fact that soccer is easily the most important and most attractive betting sport, it obviously makes sense to seek a partnership with an internationally known, successful top club. We are pleased to have found a perfect partner in the Italian Milan team, and are proud to have met Adriano Galliani, one of the most influential personalities in European soccer today, during the course of our negotiations," betandwin Co-CEO Manfred Bodner commented on signing the agreement.

"We simply cannot omit AC Milan from the great legends of sports who are already testimonials to the betandwin brand throughout the world. The team's red-and-black colours are the best known in the history of the sport, and are in the same league as the world's top sportsmen, people like Boris Becker, Franz Klammer, Mark Spitz, Bob Beamon and Daley Thompson," explains Adriano Galliani, Vice President and CEO of AC Milan and President of the Italian Soccer Association. "Soccer and AC Milan have a tremendous advantage over these great champions: our legend continues, and is renewed day after day by our steadily growing fan club." Over the course of the last four seasons, AC Milan's jersey sponsor has been seen by over 50 billion people in some 3,000 hours of television broadcasting in Italy and abroad. According to a recent market survey, AC Milan and the club's new jersey sponsor are amongst the best known brands in this sector.

In conformity with national legislation, betandwin's sports betting odds will also be streamed live on the displays in the San Siro Stadium.

The betandwin Group, one of the leading providers of online gaming products, has set itself the goal of becoming the world's number one address for sports betting, gaming and entertainment on the Internet. Operating under licences issued in Austria, Canada, Germany, Gibraltar, Italy, Mexico and the United Kingdom, the Company's subsidiaries and affiliated companies offer sports betting, casino games, person-to-person applications like poker and soft games via Internet, mobile telephone and iTV. With the acquisition of Ongame e-solutions AB, betandwin is ideally placed to become a key player in the booming international gaming market. Ongame is one of the top three companies in the online poker industry worldwide, offering both products for end users and turnkey solutions and services for business partners. The steady development of betandwin into an established global online gaming brand is in line with the growth strategy by means of which the Company intends to achieve market leadership. Interactive Entertainment AG has been listed on the Vienna Stock Exchange since March 2000 (ID code "BWIN", Reuters ID code "BWIN.VI").

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