Betandgame.com accounts transferred to JAXX UK

The deal ends several weeks of speculation regarding the future of betandgame.com, the operating brand of B&G International plc, a UK-licensed bookmaker launched in 2003. All customers will move to JAXX.com, which is owned and operated by JAXX UK Ltd., the UK based division of FLUXX AG, a leading Germany gaming and lottery company.

"We have negotiated a deal with the directors of B&G International plc that will protect the interests of all its betandgame.com members, ensuring that their deposits and outstanding bets are totally safeguarded, with membership transferring to JAXX.com," said Mark Irvine, Managing Director of JAXX UK Ltd. "betandgame.com was a well regarded brand and we are very pleased to have completed this agreement, which is also a significant boost to the membership of JAXX in the UK and European markets."

Since it launch in 2007, JAXX UK Ltd has expanded rapidly thanks to its intuitive design, innovative betting options and a series of strategic partnership agreements with AOL UK, Lycos UK and Newcastle United, among others. Former betandgame.com members will enjoy bets compiled by a London-based team, as well as qualifying for membership of the innovate JAXX Club, which offers reward points for every transaction made on the site, win or lose.

"This is not a takeover of the betandgame.com brand or of B&G International plc, which remains under the control of its existing shareholders," added Mark. "The primary objective has been the retention of an established membership portfolio, ensuring peace of mind to customers and safeguarding their monies. No staff members or proprietary betting technology are included in the deal."