bet365 to offer ultra low latency streaming option
12 Apr 2023
The platform is a single API that is integrated with all leading Sports Rights holders which maps multiple vendor event IDs into one singular ID in One integration.
Until now, the industry standard for sports streaming latency has averaged between seven to eight seconds using HLS in the last ten years – with pricing data feeds moving markets in 1-2 seconds, the usefulness of the video relative to the markets has diminished. iGameMedia will make available - to all its rights partners – the option to deliver content via its leading One Platform API – to all their clients - in ultra-low latency. The service will be delivered with a fixed latency of 2 seconds from source, aligning the data and the video for a massively enhanced user experience. A sub-second latency service will also be made available where required.
“We are absolutely delighted to have partnered with THEO Technologies, who's HESP protocol is in our view, the only viable solution to ultra-low-latency at the required scale and at the required cost acceptable to the industry,” said iGameMedia’s Chief Executive, Mike Cobain. “We have been delivering sub-second socket-based streaming to the B2B industry for almost 15 years, but what is different about HESP is that it is segment-based, meaning it can be delivered using highly scalable existing HLS-orientated CDNs. It also has so many brilliant features such as the ability to meter user conditions and respond instantly to poor networks, being able to change to a lower adaptive bit rate in just one frame, that is 1/25th of a second! Given the extensive levels of control that we have, along with the work that we have done together with the incredible THEO team, we are now ready along with Infront and bet365 to go live with the first viable B2C solution for the industry.”
Steven Tielemans, CEO of THEO Technologies added, “iGameMedia and THEO's new ultra-low latency sports streaming solution will be a game-changer for the sports betting industry. Rights owners can deliver their sports content to sportsbook operators in less than a second with this solution, while sportsbooks will provide a massively enhanced experience to their users. We are thrilled to partner with the iGameMedia team to deliver this ground-breaking solution to the market.”
bet365, the world’s largest sportsbook followed by saying, “We’re thrilled that in collaboration with our partners at iGameMedia, we can continue to provide the best In-Play customer experience on our industry-leading product.”
bet365 to offer ultra low latency streaming option
is republished from iGamingNews.com.