bet365 selects PrimaPoker.com for Online Poker

The tremendous growth of PrimaPoker.com can be attributed to the robust Microgaming poker software, developed with an emphasis on user experience and fair play, integrating the company's patented anti collusion software. In only a year, twenty five of the most established names in online gaming have chosen PrimaPoker.com for their individually branded online poker offering, including online sportsbooks such as Expekt.com, NordicBet and BetonUSA and leading online casinos Riverbelle and Gaming Club.

With the global reach of the PrimaPoker.com network, thousands of real money players can be found playing against each other on the network at any given time. As a result of the unique network concept, PrimaPoker.com offers players 24/7 action, at any level, in any game. The hugely successful launch of PrimaPoker.com's multi table tournaments eight months ago has seen the number of players in the network multiply exponentially.

Unique initiatives like the first big corporate sponsorship in online poker have brought more and more card rooms into PrimaPoker.com. In September 2003, PrimaPoker.com signed The Hendon Mob, a group of internationally known poker players, who embarked on the global Prima Poker Tour. As a result of the tremendous tour success, PrimaPoker.com and The Hendon Mob recently launched the Prima Poker Tour 2004, which includes a million dollars in entry fees to 14 poker festivals in 7 countries, making this the largest global tour in poker history.

According to PrimaPoker.com spokesperson Tamar Yaniv, "We are delighted to be the supplier of choice for an operation of the calibre of bet365. The PrimaPoker.com software has been specifically designed to meet player demands for fast, robust and easy to use poker with razor sharp graphics. New advances in effective, real-time detection of collusion have been incorporated in the software to create a secure poker experience, allowing the player to focus on the game. The integration of a poker room into bet365's existing business is a natural one, and we are confident that both PrimaPoker.com and bet365 will benefit as this new card room joins the network".

John Coates, Chief Executive of bet365 noted "PrimaPoker have established the leading poker network on the Internet and we are looking forward to making this fully integrated product available to all our sportsbook customers."

ABOUT BET365 (www.bet365.com) bet365 is the Internet and telephone betting division of the bet365 Group Limited, one of the UK's leading betting and gaming groups. The group has held a UK license since 1974, has over 600 employees and takes more than 350,000 bets each week. The group additionally operates 59 land based betting offices in the UK, a 24/7 call centre and Internet operation servicing clients from over 120 different countries. bet365 also operate official branded betting sites for 80 professional soccer clubs in the UK, including Newcastle United and Glasgow Rangers, under an agreement with Premium TV.

ABOUT PRIMAPOKER.COM

PrimaPoker.com is a global network of over twenty poker card rooms in which players from different card rooms play against each other. It enables you to play against one or more players, not the dealer. PrimaPoker.com brings together thousands of players from card rooms around the world to play each other in one huge, seamless network - promising action for every player at any time.

The poker software powering PrimaPoker.com has been developed by Microgaming, the leader in online gaming.