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bet365 goes virtual in Italy with Inspired

11 Mar 2016

(PRESS RELEASE) -- Inspired, the leading provider of virtual sports, mobile games and SBG video lottery, today announces that its virtual sports are now live online in Italy with bet365 - Italy.

· bet365 is offering Inspired’s full library of eight premium virtual sports including football, horse racing, greyhounds and cars.
· Inspired’s virtual sports are now available online for players to enjoy online across eight feeds.
· bet365 is one of the world’s leading online gambling groups – it has been offering its players Inspired’s virtual sports for over six years.

Vitaliano Casalone, Presidente of Inspired Italia, comments, “The success of Inspired’s virtual sports in Italy has been phenomenal - 25% of all bets in Italy are now on our virtual sports and this is growing all the time. We are thrilled that bet365, with whom we have an excellent partnership across many other international markets, has added our virtual sports to its product portfolio. We are confident that they will be an immediate hit and drive substantial incremental revenues for bet365.”

Inspired currently supplies circa 95% of the land-based, online and mobile virtual sports market in Italy. From a standing start, Inspired’s virtual sports supported the development of a €1 billion p.a. market in Italy, in just one year.
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