Bede Gaming announces partnership with Income Access

MONTREAL, QC. -- (PRESS RELEASE) -- – Bede Gaming, a Newcastle, U.K.-based software development company for the online gaming industry, has announced a partnership with Income Access, a turnkey provider of iGaming technology and digital marketing solutions. Under the new partnership, the affiliate programs for numerous online casino and bingo brands powered by the Bede Gaming platform will be integrated with Income Access’S affiliate management software.

Regulated by the U.K. Gambling Commission, Bede Gaming licenses its gaming platform, which won the 2014 eGR B2B award for Bingo Supplier of the Year, to Intellectual Property & Software Limited (IPS), the Alderney-licensed iGaming operator shortlisted for the Rising Star award at the 2013 eGR Operator Awards. Numerous IPS brands are included in Bede Gaming’s partnership with Income Access: bingo site Bingo Stars, which is shortlisted for the Mobile Bingo Product of the Year award at the upcoming eGR Operator Awards; the operator’s U.K.-facing online casino brands Bet UK, Pink Casino and 21.co.uk; and Sweden-facing online casino brands Slot Boss, Svenska Casino and Rosa Casino.

In addition, the deal features other brands on the Bede Gaming platform, including bingo site Bingo Godz, casino brand Castle Jackpot.com, Health Bingo and Euromillions Casino.

Under the partnership, the affiliate programs for these iGaming brands will migrate to Income Access’s affiliate management software. Since its launch in 2002, the platform has received constant upgrades and has been honored with eGR’s annual B2B award for Best Affiliate Software for the last two years in a row.

Bede Gaming’s Income Access white label will be equipped with the company’s Ad Serving tool. First unveiled in July 2013, Ad Serving provides operators with the ability to manage and optimize their online marketing campaigns via cutting-edge geotargeting, time-of-day, and browser-focused targeting. Bede Gaming’s white label will also feature Income Access’s mobile software development kit (SDK), which provides operators with the ability to track all their mobile affiliate marketing campaigns.

“Our partnership with Income Access represents Bede Gaming's first integration of an affiliate platform,” said Lauren Bradley, Head of Business Development at Bede Gaming. “Our choice of Income Access is based on their commitment to innovation, which aligns perfectly with the cutting-edge technology we provide at Bede Gaming.”

The integration of the various Bede Gaming affiliate programs onto the Income Access platform will be finalized in the next few weeks. Once complete, the affiliate programs will re-launch simultaneously.

“I’m delighted to see Bede Gaming become an Income Access software partner,” said Nicky Senyard, founder and CEO of Income Access. “Using our platform, the diverse range of online casino and bingo brands powered by the Bede Gaming platform will be able to maximize their acquisition of new players and retention of existing ones.”