Bally's Corporation completes acquisition of Bally's Atlantic City
18 Nov 2020
"We strongly believe in the potential of the Atlantic City market and are confident that we can restore Bally's to its former glory," said George Papanier, President and Chief Executive Officer of Bally's Corporation. "We are pleased to close on this transaction, which represents the latest addition in our ongoing portfolio diversification strategy, and look forward to implementing our capital improvement plans to completely renovate the property with first-in-class amenities and offerings. We have a proven track record of implementing strategic initiatives at acquired properties in order to drive growth and revenue improvements, and plan to bring the iconic property to a level not seen in years."
As part of the transaction, Bally's also receives three sports betting and five iGaming skins in New Jersey. As previously announced, the Company entered into strategic partnerships with Esports Entertainment Group and Sporttrade Inc. for sports betting skins, and PointsBet and theScore for iGaming skins, all of which provide unique benefits in the cutting-edge New Jersey sports betting and iGaming market, and allow the Company to reserve skins for its own use. In addition, the Company has an agreement with FanDuel to host a sportsbook inside Bally's Atlantic City, which will debut shortly. The Company expects these partnerships to be accretive to earnings.
Bally's Atlantic City, located in Atlantic City, New Jersey, is situated prominently in the center of the Atlantic City boardwalk. This iconic property includes 1,500 slots, 105 tables and 1,251 hotel rooms.