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Bally Technologies sign systems contract with Peermont Global in Africa

16 Nov 2011

LAS VEGAS, Nevada -- (PRESS RELEASE) -- Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, mobile and interactive solutions, and networked systems for the global gaming industry, today announced the completion of a new enterprise-wide systems contact with Peermont Group Pty. Ltd. Africa.

“We know Bally Technologies’ systems will provide stability for our operations and better capabilities to service our valued guests”

Bally will replace competitors’ systems at 10 casinos in South Africa and Botswana in 2012.

The installations include a broad array of Bally’s latest systems applications, including SDS™ for Windows® and CMP™ casino-management systems. Peermont will also deploy Bally’s award–winning iVIEW Display Manager™ (DM) to provide a unique and exciting experience at the gaming device to specific targeted players at select locations.

“We know Bally Technologies’ systems will provide stability for our operations and better capabilities to service our valued guests,” said Peermont Chief Operating Officer Leon Kok. “The solutions from Bally provide scalable, long-term value across our properties and a great foundation for the future. Furthermore, we’re excited to convert this long-standing collaborative understanding and relationship with Bally into a formal agreement.”

Bally’s SDS Windows solution will be connected live to more than 3,200 gaming machines across Peermont’s operations using the latest high-speed networking technology.

Bally’s widely used promotional products Power Bonusing™ and Power Winners™ will be used by the gaming operator to aid in retaining existing players and attracting new guests to the properties.

Additionally, the TableView™ real-time table management solution will be deployed at Peermont. The casinos will also utilize Bally Business Intelligence™ for group-wide analytical, campaign management, and floor-monitoring capabilities across all properties to make well-informed decisions through the use of strong, objective data points.

Bally’s CoolSign® media-management solution will provide Peermont with integrated capabilities to deliver messages to players across all avenues of selected resorts, including restaurants, bars, and casino gaming areas.

“Peermont has chosen a solid foundation of core products,” said Ramesh Srinivasan, Bally’s President and Chief Operating Officer. “We look forward to working closely with Peermont and providing them with sound execution systems that enable them to excel in their daily operations.”
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