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Atlantic Lotto invests in UK company to bring new players

11 Jul 2011

NEW BRUNSWICK, Canada -- The New Brunswick government and Atlantic Lottery Corp. have invested $2 mllion in Geosweep, CBC News reported.

The Atlantic Lottery Corp. hope to get in on bringing the popular lottery game to North American players, the report explained.

Geosweep is considered a game that would attract what's described as the "Facebook" generation, younger players familiar with technology and social media, the CBC news reported.
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