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Asia-Targeted Online Gambling Site Launched

9 May 2006

(PRESS RELEASE) -- Now it's the online gambling world that has recognized the importance of Asian, especially Chinese, markets. Yes, the rapid rate at which the Asian economies are growing has prompted all businesses to realize the importance of these markets on the world map. Online gambling and sports betting businesses are no exception. The proof lies in, which is an 'online sports betting and wagering' website that specifically caters to Asian betting communities globally.

"For some time, we had been nursing the idea of launching a special online gambling and sports betting website for our Asian friends. The booming Asian economies just gave the required thrust for transforming this idea into action. Hence, in 2004 was born." said Roddy Madden, Director of Marketing at

"It's an enormous market and we are focusing all our energies in ensuring that the Asian betting communities get a wonderful experience at Our thrust is on betting value, first class customer service, same day payouts and a real personal touch." adds Roddy. " Especially now with the World Cup upon us, you can see and feel the excitement for yourself, as the Asian Communities are extremely dedicated Soccer fans!"

From what Roddy told us, it looks like they are really serious about And this is also reflected in their betting options and aggressive promotions/bonuses. Roddy seems excited, but we wanted to find the other side of story too. So, we asked a few people from the Chinese betting community too; and this is what we got from them - "We like the idea of having a separate website that is dedicated to our community. It portrays respect for Asian betting communities. As for, we know that their management is quite experienced since they also run several other well established sports betting sites. Moreover, we very much like the full service and especially the online casino at"

So, does seem to get a good response from the Asian communities. As the confidence of businesses in the Asian economies grows, this trend is expected to be picked up by other lines of business too. It's just a matter of time before you start seeing all kinds of special, 'niche' e-commerce websites that are targeted at Asian communities. Besides making global trading easier for everyone, this is also expected to connect and bring various communities closer together.

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