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APCW Audits: Guru Revenue

7 Apr 2011

Within the past 30 and 90 days, the APCW conducted two audits of the Guru Revenue affiliate tracking software and the Guru Casino player experience. Please note that certain criteria have been kept confidential to preserve the anonymity of the auditing process. Audits are conducted randomly throughout the year and may come at any time. Any potential problems with an audit are discussed with the casino program prior to the posting of the results. Testing was conducted by an auditor who visited Guru Play Casino Casino via an affiliated link.

Affiliate Tracking

There were no webmaster affiliate tracking issues in either audit.
The first audit tracked correctly, but had a slow internet connection and could not enjoy the live game side of Guru Play.
The second audit did have an broadband connection and interacted with the live casino, (see auditor's notes below).

Player Bonus Report

Guru Play Casino bonuses offered:

  • First Deposit Bonus: 150% Match Bonus up to 300GBP, use deposit code MATCH150 (40X playthrough).
  • Weekly Reload Bonus: Weekly 50 bonus with 50GBP deposit, use deposit code WEEKLY50 (30x playthrough).
  • Additional bonuses available up to your 6th deposit.
  • Promotional Term page:
  • Full terms page:

Other Audit Details

  • Licensing Jurisdiction? UK
  • Download or Flash? both - and both played well.
  • Software Platform? NetEnt, Ongame, SmartGaming
  • Webmaster Stats? Tracked Correctly
  • Download Speed? Just a few seconds
  • Casino Visited? Guru Play Casino,
  • Internet Connection Used? dial-up and broadband
Player Experience Questionnaire

The questionnaire below was filled out by the auditor. The questions were designed to obtain information about the player experience.

  • Did you get the bonuses or comps you thought you were supposed to? Yes
  • What was your overall opinion of this casino's atmosphere? Unlike any casino I have played before.
  • Was the download and installation process easy and quick? Yes
  • Did you contact customer support for any reason? No, too busy enjoying the play.
  • Would you recommend this site to your friends? Yes I would
  • Were any bonuses or comps awarded to you? 150% match bonus
  • Were there any problems with the deposit? None at all
  • How fast was the deposit processed? seconds
  • Were there any technical issues? No
  • Would you play here again? Yes, very enjoyable gaming experience
  • Did you enjoy the games? Yes, there were some in interesting slot selections
  • Other observations? I was surprise how friendly the Guru Play dealers were. It was easy to develop a rapport with them and quite frankly they were more personal than dealers I have sat live with. It was very reassuring to see the hand dealt right in front of you. It really was the exceptional dealers that keep you interest in the game, the interaction aspect is a large part of live gambling. The Guru Play dealers interaction does goes beyond the dealing of cards it’s the ease of small talk that really makes you forget that you are online. I even lost track of the time. I was playing blackjack for some time before I remembered this was an audit and I have a checklist of items to work on. For an affiliate perspective, I feel there will be much longer play times with this type on interaction at the tables over traditional online table games. I would be interested to see if an affiliate program any data to share. I did play the other live games available, for the roulette game, the background music can be muted by selecting the speaker on the bottom right of the roulette screen.
High speed internet service is a must to really enjoy the all the benefits Guru Play has to offer. The integration between live to electronic play is well executed and makes Guru Play a unique gaming experience.

Affiliate Program Survey
The survey below was filled out by an affiliate program representative. The questions were designed to obtain information about affiliate programs that affiliates most want.

  • Does your program have a minimum affiliate payment? Yes,50GBP
  • Does your program have a negative carryover? No
  • Does your program bundle payments? Yes at the moment but we are in the midst of changing it to separate casino and poker commissions
  • Does your program have High Roller terms? N/A
  • Does your program have a minimum player or inactivity rule? No – was removed
  • Permissible use of trademark (keyword bidding, use in domain names): Use of trademark is not permitted unless written consent is given. Keyword bidding is not allowed especially on these terms:
    • GuruPlay Casino
    • GuruPlay Roulette
    • GuruPlay Blackjack
    • GuruPlay Poker
    • GuruPlay Bingo
  • Can banners be served directly from your system? Yes
  • Do you offer custom landing pages? Yes
  • Do you offer Rakeback? No (but cashback is being put in place)
  • RSS Feed for tournaments or news? In progress
  • Tracking Method: If cookie, what is length of cookie? 30 days
  • Cookies overwritable? (i.e. first cookie or last cookie) yes, this can be defined by your tech team
  • IP tracking? Not in affiliate reports
  • When in registration process is tracking noted? (embedded in .exe, or elsewhere in process) the cookie drops after the player clicks on the banner, tagging the player with the affiliate’s btag.
  • Do you have any current affiliate promotions you would like added to the audit report? 60% revenue share for the first 3 months and a 100 GBP sign up bonus to be redeemable when the affiliate accumulates 100 GBP of commissions.

Payments and Earnings

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