Altenar goes live in Bulgaria with BetMarket partnership

(PRESS RELEASE) -- Altenar, the sportsbook and iGaming software provider, has expanded its presence in Bulgaria with renowned operator BetMarket.

This new partnership sees Altenar venture farther into a well-known region with greater ambitions to achieve rapid growth there.

“We are delighted to have expanded our presence in Bulgaria as it is an exciting and vast market for us,” said Aggelos Stravelas, Account Manager at Altenar. “The Balkan region is full of fantastic operators and to launch with BetMarket allows us to understand this market further than we already do. It is without question one of Bulgaria’s leading operators and we have the potential to grow alongside it, integrating many of our award-winning products onto its platform over time.”

BetMarket is already live with some of Altenar’s other leading products including player props markets and virtual sports, so the continued opportunity for growth in this iGaming relationship is one filled with excitement and potential for the provider and operator alike.

Live across its home territory, BetMarket was initially launched in 1997 and started out as purely a bingo and slot games operator but has steadily grown into the world of sport, offering a wide range of games and products to its customers.

“Partnering with a truly established sportsbook and casino offering such as Altenar’s is a massive step forward for us,” said Hristo Markov, Product Manager at BetMarket. “This will propel us to new heights and we are sure our players are thrilled to be able to access Altenar’s world-leading products.”

Altenar’s successes have been recognized with multiple award wins in 2022, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.

Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.