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Afleet Alex's Rider Questioned for Wearing Sponsor's Logo

11 May 2005

NEW YORK – (PRESS REELASE) -- Jeremy Rose, the jockey that rode Afleet Alex to a third place finish in last weekend's Kentucky Derby, is being questioned by racing authorities about his use of advertising. The controversy stems from questions about whether Rose had the logo approved by the proper authorities before displaying it on his pants during the race. The investigation could result in a penalty for Rose.

As part of the sponsorship arrangement, the owners of Afleet Alex donated all of the money paid by to Alex's Lemonade Stand for Pediatric Cancer Research. is in full support of Rose and is offering to match any imposed fine with a donation to the Foundation.

"We were totally shocked to hear about this investigation and are adamant that the sponsorship was done according to the rules and regulations of Churchill Downs," said Bruce Stubbs, Marketing Director, "However, if it turns out that Jeremy receives a penalty, we will match the fine with a contribution to the foundation. No matter what happens, there will be a happy ending."

Jockeys sued last year for the right to wear advertising on their clothing during races. Three other jockeys from this year's Kentucky Derby are also being investigated for improper advertising. The Kentucky Horse Racing Authority is currently in the process of determining whether or not these riders were in violation of the rules.

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